ART@TECH Festival

Brand Identity Print Visual Web

ART@TECH Festival

Problem

The ART@TECH Festival in Cologne needed a branding identity that effectively communicates the fascinating intersection of art and technology and appeals to a broad, curious audience.

Approach

My approach was based on a thorough analysis of the festival’s philosophy and target audiences – art lovers, technology enthusiasts, and creative minds. The color palette and typography were consciously chosen to reflect both artistic depth and modern technology.

Solution

I developed a dynamic brand identity with a futuristic logo and a vibrant color palette that unites technology and creativity. The design extended to flyers, website, social media, and the entire visual communication. Sticky Process-Section with visual examples of design decisions.

Impact

The new brand identity was positively received by artists and attendees and contributed to increased visibility for the festival.

Metrics

• Around 15% increase in website visitors.
• 20% increase in social media engagement.

Learnings

Successfully connecting artistic and technological elements requires a clear strategic vision and consistent visual execution.