New Work Week Düsseldorf

New Work Week Düsseldorf

Abstract

Digitalisation requires companies and employees to adapt – work-life balance and remote teams are key issues. The ‘New Work Week’ in Düsseldorf addresses these challenges. For their business week they needed a multi-channel brand identity with fitting products like print products, website.

Approach

I have developed a modern, clean and friendly corporate design that reflects the spirit of the new way of working. The process involved thorough planning and the creation of design guidelines.

Solution

The design was applied to a responsive website, flyers and roll-ups. The aim was to ensure a consistent and appealing brand presentation across all channels.

Impact

The week was well visited by the target audience of modern companies and HR departments. The Cologne and Düsseldorf wide campaign attracted a wide audience through easily scannable content and CTA.

Learnings

The development of a corporate identity for an business and networking event has highlighted the importance of consistency and versatility in brand communication.

Task

Brand Identity, Website